For Immediate Release
Contact: Tony Dvorak

The group of companies previously known as Superior Group will maintain distinct service brands for each of its complementary core offerings; collectively, these companies will be known as “Aleron.”

Williamsville, New York – Today, Superior Group—a workforce and business solutions provider with over 60 years of experience—announces that it has rebranded as Aleron.  The change comes from a strategic business decision to allow each company within the Aleron family of brands to carry its own unique identity.  This allows its individual companies to focus on talent delivery and management solutions that produce reliable and sustainable results.

Headquartered in Buffalo, NY, Aleron is comprised of Broadleaf Results, Superior Talent Resources (dba Superior Group), Superior Design, Superior IT Innovations, Viaduct, and a number of other global brands.

“It’s a very exciting time for our organization; the Aleron brand evolution captures our spirit of growth—growth that is anchored by our agility.  After 60 years in the industry, we believe it is important to allow our Aleron companies to develop distinct brand narratives and service strategies in order to provide the most powerful results for our customers,” said Scott Stenclik, CEO of Aleron.

There have been no organizational or structural changes, nor any acquisitions or divestitures. The transition will not be disruptive to existing clients or industry partners, as all points of contact remain unchanged.

Aleron has launched its new name with a new company logo and website.  For more information about Aleron or to learn more about our family of companies, visit